Larry H. Miller Avondale Dodge Ram is Honored to Receive the 2016 Inaugural Customer First Award for Excellence from FIAT Chrysler Automobiles [FCA].
Auburn Hills, Mich., July 21, 2016 - An inaugural group of 124 Chrysler, Jeep, Dodge, Ram and FIAT dealerships have earned the 2016 Customer First Award for Excellence.
By achieving this elite status
we want to
recognize and thank you, our customers, for helping us reach our goal as
leaders in providing excellent customer sales and service
experiences.
"We are extremely impressed with the accomplishments these 124 dealerships have been able to achieve in a short amount of time," said Al Gardner, Head of Network Development, FCA - North America. "We gave our dealer body the challenge to join us in focusing on increasing our customer satisfaction, loyalty and service retention and through the core pillars of this initiative, these dealers have shown that it's achievable. These dealerships will be able to proudly differentiate themselves as elite stores by being winners of the inaugural Customer First Award for Excellence."
All 2,600 FCA US dealerships were
eligible to pursue and earn the inaugural award certification. Dealers
must achieve goals in five core "pillars" to earn the Customer First
Award for Excellence designation:
- Facility - Customers consistently find dealerships to be clean, convenient and comfortable. Facilities are certified every six months
- Customer Processes - Dealer consistently executes processes for key customer interaction points, such as sales negotiation, delivery and follow up
- Performance - Dealer achieves required high level of satisfaction in customer sales and service satisfaction surveys
- Employee Survey - Survey employees annually, share findings with employees, and act on the feedback and results
- Training Certification - Dealership personnel meet minimum training requirements for sales, service, parts and technical staff