The Ram Truck evolution springs from an all-American drive for excellence. Before there was Ram, there were Dodge trucks - known for their toughness and reliability. "Job Rated" was the proud badge of honor sported by Dodge trucks in the early 1950s. Amidst all the fan-fare of the All-New 2019 Ram 1500 unveiling, Larry H. Miller Dodge Ram Avondale General Manager, Mike Messina, thought about just how far the Ram truck had come.
One of the 2019 Ram's hidden gems is this depiction of a "parade of predecessors" decorating the floor of the center console. But it only showcases recent Ram iterations. Messina had the idea of showcasing an ancestral Dodge pickup at his dealership. His idea caught hold and resulted in an impromptu team-building project as the Avondale Dodge Ram service staff enthusiastically participated in restoring this 1953 Dodge truck that had clearly seen better days. Christened "Stella," this Ram wellspring now graces the Avondale Dodge Ram showroom, the proud matriarch of a long line of hard working, dependable half-tons.
Before you see her in all her restored glory, we'll show you Stella's story - beginning with her rescue from obscurity, her amazing first engine start (before any work was done), and her remarkable transformation, all performed right here at Avondale Dodge Ram.