Since the Fast & Furious franchise was first introduced Dodge has played a vital role in the series, so it's no surprise that the company recently announced that it will conduct a promotional multitier campaign for the the newest chapter in the story when The Fate of the Furious is released on April 14.


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Dodge will promote the Fast & Furious franchise and the Dodge and SRT brands, since the Dodge Charger and Dodge Challenger vehicles are prominently featured in the movie and assorted The Fate of the Furious licensed products.

In a press release, Olivier Francois, Chief Marketing Officer, FCA - Global, stated, “The Fast & Furious franchise provides a natural extension for showcasing Dodge’s most powerful performance vehicles to movie and car enthusiasts everywhere. The best co-branded promotional spots are those in which the world of the Fast & Furious films and our world merge perfectly to create a unique piece of creative that resonates and connects with The Fate of the Furious and Dodge fans alike.”

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